Kallzu Dental Directory Case Study
A Complete step by step case study / walk through featuring every step you need to do to create a fully functional directory website like the one we have featured. The case study deals with a 'DENTAL' directory which lists all Dental Clinics / Businesses in a particular area. However you can choose the niche of you type and still follow the walk through to create a similar website.
The Plugins and external tools used in every video will be provided along with the description on the right hand side of the video. Certain tasks which are supposed to be repeated ( like creating new city pages by duplicating ) is only done once in the case study to save time. But you will be given information about how to clone pages and and create duplicate pages where you only have to edit a few sections. The more number of cities you add , more businesses , more money.
Dive In to Kallzu's one of the most powerful section : The Directory Websites
Kallzu Exclusive Themes And Plugins
Download by going to members area by clicking here
Part 2 : Installing Themes and Plugins
We install all the themes and plugins required in a single go so that we dont have to comeback and do this step each and every time a functionality is being added.
We will be mentioning the corresponding plugins when we make use of them so that you will get to know which one is which. The list of all plugins used are given in below , download and install using any of the 3 methods wordpress is offering (Mentioned all the 3 in the video)
Part 3 : Permalinks And Basic Link Structures
We will do some basic things that we should do whenever we create a page. Permalink structure is one of the most important thing you should do if you are serious about getting organic traffic and making your site listed in search engines for getting traffic.
Part 5 : Page Templates
In 90% of the pages we create in this dental directory , we will follow the same page template that is "No Side Bar Full Width". Its not a compulsory step to follow , but if you want to get that exact professional look from Kallzu , you can follow this video.
Part 6 : Static Front Page
We will be creating lot of pages for lot of cities , states etc .. By setting a static page as out homepage we are selecting one specific city/state and displaying it as our homepage.This is done to reduce our work. Here we set the page of Arizona as our static front page.
Part 7 : Adding a Slider Background
We can start using the word beautiful from this video onwards , because once we add this slider to our page , we will have an elegant design.
Part 8 : Sub Featured Boxes
In this video we will be adding sub featured boxes to our page. It will be shown right below our image slider.
Why am I not seeing the Kallzu button on the sub featured box editor ?
Make sure you are using the "VISUAL" tab of wordpress text editor while trying to get the KALLZU button.
Part 9 : Call to action bar
We will make the call to action bar (black one) which contains our phone number.
Phone Number : [phone]
Phone Number Link : tel:+1-[phone]
Part 10 : Adding Featured Businesses
In this video we will be adding some featured businesses in our homepage. Since we use the page of Arizona as our homepage , we will be featuring businesses in that location.
Universal Star Rating
Phone Number Icon : <i class="fa fa-map-marker"></i>
Clock Icon : <i class="fa fa-clock-o"></i>
Star Rating : [usr 4]
*replace 4 by number of stars required
Part 11 : Adding another call to action by duplicating
In this video we will be adding another call to action bar.
The best thing about Kallzu and page builder is that , the word 'AGAIN' has the least relevance. With the power of cloning in page builder , we will clone the previous call to action bar we created and use it again preventing.
Part 12 : Adding a google map and overlay
In this video we will be adding google maps with overlay to our page.
This is a bit complicated , so please pay real attention during the video.
We will use the plugin WP Google Map Plugin to do this task.
Since we are putting some locations pins using a different plugin like this , google requires us to go to their page and create a key (API) to get access. Everything is shown in the video elaborately , follow that exactly as it is.
Part 13 : Locations We Service (Using Text Editor)
In this video we will be adding the name of cities we provide service in Arizona. We use a texteditor and add content with links as normal in this case.
Part 14 : Adding Locations We Service (Using Custom Menus)
We will add the states in which we offer service in this video. We could have used text editor , but a much more better way is to use custom menus so that you can easily change and edit all pages in one go. ( You have to use same custom menus for all pages)
Part 15 : Setting Up A Service Page
Different businesses offer different services , in our case its dental services like fixing broken jaw , tooth removal etc.. In this video we will be making such pages which can give us extra SEO boost.
Below the article about service we offer , we will add a premium business so that we can sell that spot for much higher price if needed.
Part 16 : Common Functionalities
We can add Text , images , videos , html etc using page builder. This video is a quick showcase on what page builder can provide us. We will be making a part of the website making use of these common set of functions.
Part 17 : Adding Posts
Content is the back bone of SEO. You need to provide search engines with content so that they can provide value to their customers and in turn they will give us traffic.Keep adding as many posts as you can.
*Make sure you add featured images to your posts because in the upcoming videos we will learn to make something look beautiful using these featured images
Part 18 : Adding footer to the page
Footer in Kallzu theme is actually divided into 4 columns. You can access these columns by going to widgets section. Drag and drop anything you want to make the footer.
Here we used the plugins :
Part 19 : Adding End footer
End footer is the last part of our homepage where we will be adding our legal pages.
We will be using kallzu plugins for creating pages and then moving on to adding footer menu