Kallzu Dental Directory Case Study

Part 1 : Introduction
Introduction about the Emergency Dental Directory and the color schemes.

Resources
Color Scheme Generator

Part 2 :  Installing Themes and Plugins

We install all the themes and plugins required in a single go so that we dont have to comeback and do this step each and every time a functionality is being added.

We will be mentioning the corresponding plugins when we make use of them so that you will get to know which one is which. The list of all plugins used are given in below , download and install using any of the 3 methods wordpress is offering (Mentioned all the 3 in the video)

Part 3 : Permalinks And Basic Link Structures

We will do some basic things that we should do whenever we create a page. Permalink structure is one of the most important thing you should do if you are serious about getting organic traffic and making your site listed in search engines for getting traffic.

Part 4 : Adding your custom logo
A Quick video on how to add the image logo to our directory site.

Resources
Logo Design Services For $5

Part 5 : Page Templates
In 90% of the pages we create in this dental directory , we will follow the same page template that is "No Side Bar Full Width". Its not a compulsory step to follow , but if you want to get that exact professional look from Kallzu , you can follow this video.

Part 6 : Static Front Page

We will be creating lot of pages for lot of cities , states etc .. By setting a static page as out homepage we are selecting one specific city/state and displaying it as our homepage.This is done to reduce our work. Here we set the page of Arizona as our static front page.

Part 7 : Adding a Slider Background

We can start using the word beautiful from this video onwards , because once we add this slider to our page , we will have an elegant design.

Part 8 : Sub Featured Boxes

In this video we will be adding sub featured boxes to our page. It will be shown right below our image slider.

F.A.Q.

Why am I not seeing the Kallzu button on the sub featured box editor ?
Make sure you are using the "VISUAL" tab of wordpress text editor while trying to get the KALLZU button.

Part 9 : Call to action bar

We will make the call to action bar (black one) which contains our phone number.

Plugins used

Page Builder

Codes used

Phone Number :  [phone]
Phone Number Link :  tel:+1-[phone]

Part 10 : Adding Featured Businesses
In this video we will be adding some featured businesses in our homepage. Since we use the page of Arizona as our homepage , we will be featuring businesses in that location.

Plugins used

Universal Star Rating
Codes Used

Phone Number Icon : <i class="fa fa-map-marker"></i>
Clock Icon : <i class="fa fa-clock-o"></i>
Star Rating : [usr 4]
*replace 4 by number of stars required

Part 11 : Adding another call to action by duplicating
In this video we will be adding another call to action bar.

The best thing about Kallzu and page builder is that , the word 'AGAIN' has the least relevance. With the power of cloning in page builder , we will clone the previous call to action bar we created and use it again preventing.

Part 12 : Adding a google map and overlay

In this video we will be adding google maps with overlay to our page.
This is a bit complicated , so please pay real attention during the video.
We will use the plugin WP Google Map Plugin to do this task.
Since we are putting some locations pins using a different plugin like this , google requires us to go to their page and create a key (API) to get access. Everything is shown in the video elaborately , follow that exactly as it is.

Part 13 : Locations We Service (Using Text Editor)

In this video we will be adding the name of cities we provide service in Arizona. We use a texteditor and add content with links as normal in this case.

Part 14 : Adding Locations We Service (Using Custom Menus)

We will add the states in which we offer service in this video. We could have used text editor , but a much more better way is to use custom menus so that you can easily change and edit all pages in one go. ( You have to use same custom menus for all pages)

Part 15 : Setting Up A Service Page

Different businesses offer different services , in our case its dental services like fixing broken jaw , tooth removal etc.. In this video we will be making such pages which can give us extra SEO boost.

Below the article about service we offer , we will add a premium business so that we can sell that spot for much higher price if needed.

Part 16 : Common Functionalities

We can add Text , images , videos , html etc using page builder. This video is a quick showcase on what page builder can provide us. We will be making a part of the website making use of these common set of functions.

Part 17 : Adding Posts

Content is the back bone of SEO. You need to provide search engines with content so that they can provide value to their customers and in turn they will give us traffic.Keep adding as many posts as you can.

*Make sure you add featured images to your posts because in the upcoming videos we will learn to make something look beautiful using these featured images

Part 18 : Adding footer to the page

Footer in Kallzu theme is actually divided into 4 columns. You can access these columns by going to widgets section. Drag and drop anything you want to make the footer.

Here we used the plugins :

Plugins used

Black Studio TinyMCE Widget
Recent Posts Widget Extended

Part 19 : Adding End footer

End footer is the last part of our homepage where we will be adding our legal pages.
We will be using kallzu plugins for creating pages and then moving on to adding footer menu